Training pocket folders help new employees get started. Student pocket folders give prospective students information about the university.īusiness pocket folders offer key information about products and services. Lecture pocket folders store the key points and give your listeners a place to take notes. Here are a few of the ways that clients have used pocket folders in the past:Įvent pocket folders store the schedule and other important documents. If your guests or customers handle a lot of documents, a pocket folder lightens the load and makes a good impression. When people know that you're serious, they're much more likely to buy what you're selling. These customized folders give your event or service an air of professionalism. A full-color pocket folder features your company's branding printed on heavy-duty paper stock. Give your guests a professional way to store their documents with pocket folders. There’s no reason not to utilize this space to your advantage, as long as you don’t make it look too cluttered.When you're giving a presentation or lecture, you offer a lot of handouts. Make the cover look good with a sharp design that includes your company or organization logo, and feel free to print and reinforce marketing messages or other information on the folder flaps or on the back of the folder. It might be tempting to go for a plain-looking or generic folder, because all the important information is going inside, right? Not necessarily, because your folder can also become an important piece of marketing material in and of itself. Another example would be follow-up information for a service such as pest control – maybe a booklet on why pest control is important, along with promotional materials about your services and why they are beneficial. For example, if the product you are selling has an instruction manual or warranty information, a pocket folder can organize all of this for the consumer. Pocket folders are a great way to focus on customer service after the sale. A pocket folder can make their work easier, which in turn benefits your company when it comes to getting press coverage. You can package your press releases along with any other pertinent information about your business or organization, and make it easier for your press contact to find the info they’re looking for. This is crucial at trade shows, because it is easy for attendees to get everything mixed up when all the items are loose, because they are being handed many items constantly throughout the show.ĭo you ever have any need for contacting the media on a regular basis? Then a pocket folder will be helpful in organizing your marketing and public relations materials. You can insert any marketing materials, such as booklets, brochures, flyers, business cards, notepads, stickers or any other paraphernalia that will fit in the pockets. When someone shows interest in your product, organization, or service, you can simply hand them a package with all of your information already organized inside. If you ever show off your wares or services at trade shows, then pocket folders are almost essential to your overall marketing presentation. Your customer will appreciate not having to deal with loose brochures, papers, cards and booklets. If you have more than two or three promotional pieces or have multiple sheets of paper, a pocket folder can come in handy to organize everything into one convenient packet. When and why should you print pocket folders? First of all, you need to assess the amount of promotional materials that you currently give out to customers. There is a multitude of uses for pocket folders, whether it is to introduce a new product or service, or to package your standard promotional materials as a press kit or information packet. Pocket folders, also known as presentation folders, are one of the best ways to hold and organize your marketing and promotional materials when you are presenting them to a client.
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